When we started Trued Apparel, all we knew is that we didn’t want to add to the problems of climate change. We knew vaguely about the wastefulness of fast fashion, but not much in detail.
In this last year of learning both about the fashion industry, about environmental damage and how unbridled consumerism contributes to it, we’re here to help clear the way for other (understandably confused!) beginners to start shifting their habits towards slow living, and better living.
Our future depends on it!
When it comes to your closet, all the information out there about what brands are “bad,” and what parts of the industry are harmful can send your head spinning… but here are a few pointers.
Buy natural fabrics like linen, wool, Tencel, cotton, hemp and silk. These biodegrade unlike polyester, which sits in landfills essentially forever, and shed microfibers that leech into our oceans.
Buying plant-based clothing is even better. Just like going vegetarian, you can reduce your carbon footprint by “going veggie” in any part of life. Of the above list, that would be Tencel, linen, cotton* and hemp. (*Cotton is a little tricky because it uses a lot of water to grow. If possible, pick Tencel over cotton.)
Buy less. We aren’t pushing you to buy what you don’t need. We’re focused on providing ecofriendly staples that you’ll get tons of use from, that last and stay in your closet for many well-loved years.
There are other ways to get the thrill of shopping or of a new find, like clothing swaps with friends (this works with makeup, accessories and skin care products too), or vintage and thrift shopping. We’re keeping it short and sweet this time, so see if you can focus on those bits for now. Stay tuned for more sustainability tips, and let your eco-curious friends know!
Thanks for reading.
- Melissa, Founder of Trued Apparel