Our Story

 

Founded in 2019 as a quiet rebellion against fast fashion’s disposability, what began as a small passion project led by founder Melissa Woods grew into a modern apparel brand focused on dark minimalist aesthetics, premium ecofriendly materials, and a commitment to quality you can feel in every stitch. We design for those with a darker inclination, who know that strength and softness can coexist, and with pieces anchored in thoughtful construction, intentional silhouettes, and a commitment to doing what’s right. 

In an industry built on overproduction, synthetic petroleum-based products, and trend cycles that discard garments as quickly as they create them, Trued Apparel chooses a different path. Our pieces are made in small batches with high-quality, responsibly sourced materials and craftsmanship meant to last for years, not weeks. 

 

 

Sourced sustainably and made with care from quality eco-friendly fabrics, Trued creates garments for the darkly-inclined, the independent, the intentional. Each piece is constructed in natural fibers and deadstock fabrics, and ethically produced using fair labor practices. Our influences span the more shadowy corners of fashion from goth subculture to Japanese minimalism and modernist design, but we distill them to their core; not only in aesthetic, but in ethics as well.

Every design is crafted to feel effortless on the body, merging comfort with a bold, dark aesthetic and an ethical heart as strong as the looks themselves—true to who you are both inside and out.