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What empowered dressing can do for you

We’ve all had that moment in our lives — a moment where you try something on, be it a new dress, a wig, a bold shade of lipstick, a leather jacket — and you realize that the person you’re seeing in the mirror is a side of yourself that’s new, even to you! This is the power of clothes. It can reshape or clarify our self-awareness, and our identity.

It doesn’t have to be clothing or something external to get us to see that person, that “new” you, but it’s often the most common and relatable. It could be a Wonder Woman Halloween costume you put on as a kid, or it could be a piece of clothing that’s more masculine or feminine than you’re used to.


This is the power of clothes.

It can reshape or clarify our self-awareness, and our identity.

One of my inspirations for founding Trued Apparel is my experience as a volunteer stylist at Dress for Success, Boston. Dress for Success is a global nonprofit organization that provides professional attire for women transitioning out of difficult circumstances, to help support their job-search and interview process. The Boston location that I volunteer in has served over 13,000 women since it opened in 2001! I get to have the very fun job of offering the women that come to us a TOTAL MAKEOVER (who doesn’t love a makeover?!) that can have a real effect on their life, and prepares them for the workplace — which means economic independence, freedom, self-pride, and so much more.

I love getting to share that moment where a woman is admiring herself in the mirror and imagining the person that she can and will be in the power suit of her dreams.


My hope is to give you all that feeling once you slide into your Trued Apparel dress, tunic, or top. My hope is that you will feel more YOU than you did before, and be a YOU that will take yourself (and who knows, our world!) to new heights. Thanks for sticking with me on this journey and, as always, please get in touch with any thoughts or response you have to what we’re doing here. If you’d like to learn more or get involved with Dress for Success, you can find them here.

All the best for your way forward!

- Melissa Woods, Founder of Trued Apparel


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